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Molekül
Brand Identity
Packaging
Retail
Social Media
ENGINEERED FOR PURE INDULGENCE
Created by a Turkish chemical engineer with a lifelong passion for chocolate, Molekül brings together precision and indulgence to craft luxurious, guilt-free treats from only the finest organic, plant-based ingredients.
The brand identity and packaging design reflect Molekül’s essence: "crafted with precision and engineered for pure indulgence." Subtle molecular references in the logo and a flavour-inspired colour palette set the tone. Hand-painted watercolour textures inspired by chromatography capture the fluid artistry of chocolate making, with a gentle reference to chemistry.
The end-result is a visual narrative that balances craftsmanship, precision, and indulgence, inviting chocolate lovers to savour vegan artisan chocolate with brand touchpoint.
